To celebrate Chinese New Year in a COVID-resilient way and promote kinship, particularly with families, Byten21 created a fun and interactive Instagram and TikTok game for millennials and gen-Zers. The game helps users come up with more meaningful and varied phrases beyond the common, basic ones typically used for Chinese New Year greetings. By participating in the game, users can expand their CNY greeting library and support the CNY film that MCI is releasing.