To promote Amazon Prime Day in the US market, Byten21 in collaboration with Subvrsive created a simple falling object game where players could catch the best deals from the Amazon store. The game featured different products that fell at varying speeds, and became increasingly challenging as time passed. The campaign generated a significant reach, and the game was very popular on TikTok at the time. This fun and engaging approach to promoting Amazon Prime Day helped to drive interest and excitement among consumers.