AR Effects

Together with Meta and DEPT® we created a viral brackets-style AR filter for an ad campaign on Instagram and Facebook. Choose the perfect footwear for common or uncommon situations. The sneaker that lasts the longest emerges as the ultimate winner. This AR filter received the Best AR/VR Application award at the Best Social Awards.

We created a cinematic AR experience inspired by Apple TV+'s new movie directed by Ridley Scott about Napoleon. This project involved recreating a scene from the movie's trailer, offering users an immersive glimpse into the film's historical and dramatic world.

Gamified AR experience on TikTok for the German Football Association. Play as male and female players, collect coins, and avoid obstacles featuring official German kits for added realism. The effect was launched during the Women's World Cup.

For the release of the new Dsquared2 collection in collaboration with Pac-Man, we created a game inspired by classic arcade games where users have to collect items from Desquared2's new apparel collection. The game was available on social media and on an AR mirror in the D2 pop-up store in Milan.

To promote Rado's latest Centrix, Byten21 recreates the stunning Centrix ad model makeup look, allowing users to embody the essence of Centrix themselves. The rear camera showcases two 3D Rado Centrix watches with animated sand, adding a touch of magic. The watch's hands display the real-time. The effect was created in collaboration with RD Content.

Byten21 worked with The Recording Academy, crafting an AR gamified lens for the 66th Annual Grammy Awards. In the first 40 days, the lens achieved an estimated 105M monthly reach, with a total of 4M views and 3.9M plays. It was shared 24K times and generated 63K CTAs for email acquisition.

Created by Byten21 using Midjourney AI tool. With this effect, you can transport yourself to a different world and immerse yourself in the mood and vibe of a movie. Feel the rain on your skin as you walk through a city at night, surrounded by the familiar sights and sounds of urban life.

We developed an engaging AR filter for Panerai to showcase their brand during the Watch & Wonders exhibition in Geneva. The filter integrates essential elements of Panerai's new activation, including the classic yacht "Eilean," sailing, and the sea. With an animated sea background and a spinning helm that responds to head movements, the filter creates an immersive experience that makes users feel like they're sailing on a sea adventure with Eilean. The filter successfully engages customers and demonstrates the brand's value in a unique and interactive way.

Byten21 developed an Instagram and TikTok AR effect for CANAL+ Poland latest series, "Emigracja XD." The 3D camper with realistic animations perfectly matches the series' style and marketing materials. An accurate representation of the German highway adds to the authenticity of the experience. The effect was developed on Spark AR and Effect House, allowing the brand to use the same AR effect on both platforms. This innovative AR effect provides a unique and engaging experience for the audience while promoting the new series in a fun and interactive way.

Our team specializes in creating custom AR effects using advanced technology such as 3D scans and motion capture. We can even scan a person's face remotely to create a realistic 3D avatar with lifelike movements. This opens up a world of possibilities, whether it's using a celebrity for your AR effect or a dancer for a TikTok video that can interact with users. At our studio, we are always excited to explore the capabilities of our equipment and find new ways to bring our clients' visions to life.

We collaborated with Jin Agency to create an AR experience for Dräger, which gives an approximate idea of how their new hands-free thermal imaging camera Dräger UCF® FireCore works. Users can preview the product from two different perspectives: seeing themselves with the camera mounted on the fire and rescue helmet Dräger HPS® SafeGuard and getting an idea of the vision of the camera's in-mask display integrated into the full-face mask Dräger FPS® 7000.

We assisted EA Sports and Uncommon London in creating an official AR filter on Instagram for their new release of the FIFA game, now named EA Sports FC. The filter features the new game logo, based on a highly recognizable marker that indicates which player we are controlling during the game. Within this seemingly simple design, many hidden tweaks ensure a smooth and realistic-looking effect.

To celebrate 20 years in the Hong Kong market, Panerai wanted to incorporate augmented reality into a physical event. Byten21 brought their static advertisement to life, allowing visitors to experience the atmosphere of the new Submersible QuarantaQuattro watch collection. Attendees could use the AR effect at the Landmark Atrium in Hong Kong, or through the official Panerai Instagram profile. This provided a unique and engaging way for visitors to interact with the brand and its new collection.

Our recent work for Olay limited edition campaign in collaboration with F.R.I.E.N.D.S. Together with Grey Singapore, we produced AR Quiz on Instagram to find out which Olay product is your best match and which F.R.I.E.N.D.S character you resemble based on skincare preferences and characteristics. This fun and engaging experience was available to users in the APAC and ANZ markets.

To promote Amazon Prime Day in the US market, Byten21 in collaboration with Subvrsive created a simple falling object game where players could catch the best deals from the Amazon store. The game featured different products that fell at varying speeds, and became increasingly challenging as time passed. The campaign generated a significant reach, and the game was very popular on TikTok at the time. This fun and engaging approach to promoting Amazon Prime Day helped to drive interest and excitement among consumers.

Byten21 collaborated with Belong Agency and Coca-Cola on a new campaign called "Open That Coca-Cola". We created an AR filter featuring music by Tyler, The Creator that allows users to share their shuffle dance with their friends on social media without needing to be a skilled dancer. The filter was used by influencers to show off their moves, highlighting the perfect match between AR filters and influencers. The campaign was a success, and the CokeShuffleChallenge filter was enjoyed by users on Instagram.

The "Bighead Jetpack" AR effect was a major success for our studio, gaining widespread attention on Instagram and Snapchat and earning numerous awards. This playful effect, featuring small characters with oversized heads, quickly became a popular trend on the platform. Our team member Mikołaj from Byten21 conducted workshops with Meta to teach other creators how to recreate this distinctive effect. In addition, our studio produced a similar branded effect for eToro's Super Bowl campaign.

The Disneyland Paris Christmas game that we created in collaboration with Busterwood is bringing users to the magical world of Disney, where they have to collect points while driving a Christmas sleigh.

Every once in a while, we like to create internal projects that allow us to test the new capabilities of AR software. This project, a game, is a great example of the innovative and engaging experiences we can create. Despite its small size, the game is packed with interesting features and demonstrates the potential of AR games on Instagram. The project was created during the hype for the popular Squid Game, and our team used Spark AR to recreate it in an engaging and interactive format.

In partnership with Happy Finish for Oppo Italy, we created a TikTok randomizer effect that generates different scenarios. The unique twist is a time freeze occurring 3 seconds after the randomizer halts, offering users a creative and engaging way to interact with various situations in a dynamic, playful format.

In collaboration with Happy Finish we developed a gamified TikTok effect for Vico's new product - Bad Monster Munch. The game, which was released in France, challenges users to catch falling chips as they fall. The game was a huge success on TikTok, with many users playing and sharing their scores. The use of gamification and AR technology helped to generate excitement and awareness for Vico's new product, and the game's popularity on TikTok helped to drive interest and engagement with the brand.

MGO! Create your Sticker is a TikTok-only AR experience where users snap a real-time photo to turn it into a collectible-style sticker - rated between 3 and 5 stars. Inspired by a viral trend and featuring Mr. M, the filter playfully "judges" each moment, making every result a surprise. Designed to be fun, inclusive, and unmistakably Monopoly GO!, it invites users to get creative and share their star-worthy moments in English or French.

Byten21 partnered with Trigger XR to bring a physical floral installation by Michaels and LaParis Phillips of Brooklyn Blooms to life digitally. Due to pandemic restrictions, their in-person event was canceled, so we created an AR experience featuring 3D flowers based on the faux flora used in the physical installation. Users simply smile to become surrounded by LaParis's hand-selected flower arrangement. This scalable campaign can be promoted both in-store and online, allowing Michaels and Brooklyn Blooms to showcase their faux floral collection to a wider audience.

We developed an AR effect that allows users to place a new Mitsubishi Eclipse Cross PHEV in their garage. This allows the brand to give a virtual product to its audience, allowing them to experience it at home and then visit a store to make a purchase. The ability to see the product in its own environment helps to strengthen the user's connection with it, making the experience more engaging and immersive. This innovative approach can help drive interest and sales for the brand.

Stumble Guys x SpongeBob SquarePants is a native TikTok game for Scopely, where players control SpongeBob (anchored to their nose) by tilting their head to dodge falling barrels. Inspired by the Block Dash level, the gameplay ramps up in difficulty with faster, more frequent barrels and tighter gaps. The game turns simple head movement into a fun, shareable challenge - designed to boost engagement among Gen Z and SpongeBob fans.