Work

Just before the big release of EA Sports FC, in collaboration with Uncommon, we updated the AR experience that we had created for the launch event. Now, as every fan is familiar with the logo, the effect is making everybody a part of the game by attaching a significant green triangle above their heads, consistent with the marketing materials promoting players in the game.

Together with Meta and DEPT® we created a viral brackets-style AR filter for an ad campaign on Instagram and Facebook. Choose the perfect footwear for common or uncommon situations. The sneaker that lasts the longest emerges as the ultimate winner. The experience promotes the purchase of sneakers for the upcoming season.

Together with Happy Finish, we created a shopping lens for Fossil on Snapchat. Users can preview realistic 3D sunglasses on their faces and choose their favorite pair. When they click on the selected pair, they are redirected to the shop where they can make a purchase right away. It's the perfect solution that combines e-commerce and AR try-ons.

A cinematic AR experience inspired by Apple TV+'s new movie directed by Ridley Scott about Napoleon. We have recreated one of the scenes from the trailer.

Gamified AR experience on TikTok for the German Football Association. Play as male and female players, collect coins, and avoid obstacles featuring official German kits for added realism. The effect was launched during the Women's World Cup.

For the release of the new Dsquared2 collection in collaboration with Pac-Man, we created a game inspired by classic arcade games where users have to collect items from Desquared2's new apparel collection. The game was available on social media and on an AR mirror in the D2 pop-up store in Milan.

To promote Rado's latest Centrix, Byten21 recreates the stunning Centrix ad model makeup look, allowing users to embody the essence of Centrix themselves. The rear camera showcases two 3D Rado Centrix watches with animated sand, adding a touch of magic. The watch's hands display the real-time. The effect was created in collaboration with RD Content.

Created by Byten21 using Midjourney AI tool. With this effect, you can transport yourself to a different world and immerse yourself in the mood and vibe of a movie. Feel the rain on your skin as you walk through a city at night, surrounded by the familiar sights and sounds of urban life.

We developed an engaging AR filter for Panerai to showcase their brand during the Watch & Wonders exhibition in Geneva. The filter integrates essential elements of Panerai's new activation, including the classic yacht "Eilean," sailing, and the sea. With an animated sea background and a spinning helm that responds to head movements, the filter creates an immersive experience that makes users feel like they're sailing on a sea adventure with Eilean. The filter successfully engages customers and demonstrates the brand's value in a unique and interactive way.

Byten21 developed an Instagram and TikTok AR effect for CANAL+ Poland latest series, "Emigracja XD." The 3D camper with realistic animations perfectly matches the series' style and marketing materials. An accurate representation of the German highway adds to the authenticity of the experience. The effect was developed on Spark AR and Effect House, allowing the brand to use the same AR effect on both platforms. This innovative AR effect provides a unique and engaging experience for the audience while promoting the new series in a fun and interactive way.

We collaborated with Happy Finish to create a TikTok effect for HP Instant Ink. With this innovative TikTok effect, HP was able to reach a wider audience and promote their product in a fun and engaging way.

Our team specializes in creating custom AR effects using advanced technology such as 3D scans and motion capture. We can even scan a person's face remotely to create a realistic 3D avatar with lifelike movements. This opens up a world of possibilities, whether it's using a celebrity for your AR effect or a dancer for a TikTok video that can interact with users. At our studio, we are always excited to explore the capabilities of our equipment and find new ways to bring our clients' visions to life.

We assisted EA Sports and Uncommon London in creating an official AR filter on Instagram for their new release of the FIFA game, now named EA Sports FC. The filter features the new game logo, based on a highly recognizable marker that indicates which player we are controlling during the game. Within this seemingly simple design, many hidden tweaks ensure a smooth and realistic-looking effect.

Byten21 created a gamified TikTok effect for K-pop group NCT 127 to promote the release of their new album, "2 Baddies". We based the game's creative on the music video and successfully recreated it as a fun and engaging game. The effect allows users to drive a trendy and futuristic "porsche" type of car, which they can control with head motion and earn points as they drive along a track. We are proud to have worked with NCT 127 on this project and to have supported the success of their new album.

To celebrate 20 years in the Hong Kong market, Panerai wanted to incorporate augmented reality into a physical event. Byten21 brought their static advertisement to life, allowing visitors to experience the atmosphere of the new Submersible QuarantaQuattro watch collection. Attendees could use the AR effect at the Landmark Atrium in Hong Kong, or through the official Panerai Instagram profile. This provided a unique and engaging way for visitors to interact with the brand and its new collection.

Our recent work for Olay limited edition campaign in collaboration with F.R.I.E.N.D.S. Together with Grey Singapore, we produced AR Quiz on Instagram to find out which Olay product is your best match and which F.R.I.E.N.D.S character you resemble based on skincare preferences and characteristics. This fun and engaging experience was available to users in the APAC and ANZ markets.

To promote Amazon Prime Day in the US market, Byten21 in collaboration with Subvrsive created a simple falling object game where players could catch the best deals from the Amazon store. The game featured different products that fell at varying speeds, and became increasingly challenging as time passed. The campaign generated a significant reach, and the game was very popular on TikTok at the time. This fun and engaging approach to promoting Amazon Prime Day helped to drive interest and excitement among consumers.

Byten21 collaborated with Belong Agency and Coca-Cola on a new campaign called "Open That Coca-Cola". We created an AR filter featuring music by Tyler, The Creator that allows users to share their shuffle dance with their friends on social media without needing to be a skilled dancer. The filter was used by influencers to show off their moves, highlighting the perfect match between AR filters and influencers. The campaign was a success, and the CokeShuffleChallenge filter was enjoyed by users on Instagram.

The "Bighead Jetpack" AR effect was a major success for our studio, gaining widespread attention on Instagram and Snapchat and earning numerous awards. This playful effect, featuring small characters with oversized heads, quickly became a popular trend on the platform. Our team member Mikołaj from Byten21 conducted workshops with Meta to teach other creators how to recreate this distinctive effect. In addition, our studio produced a similar branded effect for eToro's Super Bowl campaign.

To celebrate Chinese New Year in a COVID-resilient way and promote kinship, particularly with families, Byten21 created a fun and interactive Instagram and TikTok game for millennials and gen-Zers. The game helps users come up with more meaningful and varied phrases beyond the common, basic ones typically used for Chinese New Year greetings. By participating in the game, users can expand their CNY greeting library and support the CNY film that MCI is releasing.

The Disneyland Paris Christmas game that we created in collaboration with Busterwood is bringing users to the magical world of Disney, where they have to collect points while driving a Christmas sleigh.

Every once in a while, we like to create internal projects that allow us to test the new capabilities of AR software. This project, a game, is a great example of the innovative and engaging experiences we can create. Despite its small size, the game is packed with interesting features and demonstrates the potential of AR games on Instagram. The project was created during the hype for the popular Squid Game, and our team used Spark AR to recreate it in an engaging and interactive format.

Byten21 developed an AR portal for the Kartell by Laufen bathroom collection. The portal allows users to easily step into a virtual room and explore the collection in augmented reality. Influencers were selected to receive branded packages containing a QR code that they could use to access the portal and share videos of the collection on Instagram. This innovative approach provided a unique and engaging way for consumers to experience the new bathroom collection.

In collaboration with Happy Finish we developed a gamified TikTok effect for Vico's new product - Bad Monster Munch. The game, which was released in France, challenges users to catch falling chips as they fall. The game was a huge success on TikTok, with many users playing and sharing their scores. The use of gamification and AR technology helped to generate excitement and awareness for Vico's new product, and the game's popularity on TikTok helped to drive interest and engagement with the brand.

We created an AR effect for Kross, the largest bicycle manufacturer in Poland. This interactive filter allows users to choose a destination for their bike trip and find the greatest and most unique routes to cycle in Poland. The AR effect enhances the user's experience by providing a visual and interactive way to plan their bike trip, while also promoting Kross. as a leading provider of high-quality bicycles in the European market.

Byten21 partnered with Trigger XR to bring a physical floral installation by Michaels and LaParis Phillips of Brooklyn Blooms to life digitally. Due to pandemic restrictions, their in-person event was canceled, so we created an AR experience featuring 3D flowers based on the faux flora used in the physical installation. Users simply smile to become surrounded by LaParis's hand-selected flower arrangement. This scalable campaign can be promoted both in-store and online, allowing Michaels and Brooklyn Blooms to showcase their faux floral collection to a wider audience.

We developed an AR effect that allows users to place a new Mitsubishi Eclipse Cross PHEV in their garage. This allows the brand to give a virtual product to its audience, allowing them to experience it at home and then visit a store to make a purchase. The ability to see the product in its own environment helps to strengthen the user's connection with it, making the experience more engaging and immersive. This innovative approach can help drive interest and sales for the brand.

We created an IG filter for Shiseido to promote their S/S 23 key colors. The filter features an overlay of organic water-inspired shapes and movements, communicating the calming energy and soothing sensations of the brand's new colors. The filter's water-inspired design speaks to the rising interest in nature and the theme of restorative physical and mental health. The activation generated interest in Shiseido's new products and effectively positioned the brand as a leader in the beauty industry, focused on supporting overall well-being.

Our team at Byten21 was excited to work with Snapchat on this project for eToro. As an extension of their Super Bowl ad, we created a lens that featured a person flying through a city based on their TV ad. We were given a tight timeline for this project, but our team was able to quickly develop and publish the lens on time. The feedback from eToro and Snapchat was overwhelmingly positive, and we were proud to have been a part of bringing this fun and engaging experience to users.

Byten21's founder Mikołaj won the TikTok Effect House Hackathon in Paris with the "Inception" effect. Created within a few hours using sky segmentation in Effect House, the effect features layered buildings inspired by the movie. Given that "Inception" takes place in Paris, it was the perfect theme for this award-winning effect.

Maybelline NY Music Stories was the event for which together with VMS Media we created four AR effects to make the concert even more appealing on social media. At the place, there were posters with QR codes that triggered certain AR effects published on Instagram. Participants could record videos and take photos at the concert using AR effects to extend the experience. Maybelline was rewarding published posts by giving their products, which for sure boosted the fun.