Let's Play Together
We build bridges between brands and Gen Z.
From viral hits to platform-native games.
After building hundreds of viral mini-games and social-first experiences, we moved deeper into games themselves - especially those built inside the platforms where Gen Z and Gen Alpha spend their time: Roblox and Horizon Worlds.
We’ve delivered games for brands and agencies in 20+ countries - from full localization to multi-region deployments. We don’t just make games that look cool. We make games people want to play, share and talk about.
We’re official partners of Meta Horizon Worlds, TikTok and Snapchat - and proud to help shape the future of platform-native games.
Byten21 is boutique by design: fast, sharp and built to create games that feel like they belong.
Common Questions
What kind of games do you create?
• TikTok / Snapchat
quick, mobile-first mini-games like endless runners, falling object games, randomizers, and swipe challenges
• Roblox / Horizon Worlds
3D multiplayer games such as obby games, team-based shooters, racing games, and progression-based formats
For all platforms, we also create fully custom games tailored to your brand and objectives.
How long does it take to make a branded game?
It depends on the platform and the complexity of the idea:
• Mini-games for TikTok / Snapchat: ~2–4 weeks
• Games for Roblox / Horizon Worlds: ~2-6 months
We move fast and we’re used to adapting timelines to your campaign goals and launch dates.
How do you make sure your games feel native to the platform?
We don’t guess. We play, study, test, and refine. Our team lives on these platforms daily, so we know what performs, what flops, and why. We prototype quickly, test early, and design with player behavior in mind. That’s why our games feel like they belong, not like forced ads in disguise. We also analyze player data to fine-tune each experience and optimize performance.
What does the process look like?
You’ll work with a dedicated producer who oversees the entire production, from concept and scripting to game design, testing, and analytics. For each project, we bring together the right creative talent to match its style, goals, and platform, ensuring both quality and consistency from start to finish.