We build games for the platforms we live on.
Your brand, now playable.
Byten21 design and develop platform-native games for Horizon Worlds, Roblox, TikTok and Snapchat. Our games help brands connect with Gen Z and Gen Alpha through immersive mechanics, authentic aesthetics, and playful storytelling.
For each project, we assemble a dedicated team from our trusted network of specialists - matching platform expertise to your brand’s unique tone, audience, and goals. This approach lets us scale while keeping the project guided by our expertise and standards.
We cover the full process - from concept, design, scripting and art to deployment, monetization systems and performance analytics. We don’t guess what works. We prototype, test and optimise to create gameplay that sticks.
Most studios look at Gen Z from the outside. We are Gen Z - and we speak UGC fluently. Our experience as creators and players gives us an edge: we know what’s fun, what spreads, and what gets ignored.
For each project, we assemble a dedicated team from our trusted network of specialists - matching platform expertise to your brand’s unique tone, audience, and goals. This approach lets us scale while keeping the project guided by our expertise and standards.
We cover the full process - from concept, design, scripting and art to deployment, monetization systems and performance analytics. We don’t guess what works. We prototype, test and optimise to create gameplay that sticks.
Most studios look at Gen Z from the outside. We are Gen Z - and we speak UGC fluently. Our experience as creators and players gives us an edge: we know what’s fun, what spreads, and what gets ignored.
Strategy
production
Deployment
How we build your game
Kickoff
We start with a quick kickoff call to understand your goals, audience, and platform. Together we define the opportunity for gameplay.
Concept & Preview
We create a visual preview to capture the gameplay flow and visual style, ensuring alignment before production starts.
Build
We bring your concept to life using platform-native tools - creating game mechanics, environments, and interactions tailored to your audience.
Deploy
We prepare and submit your experience for launch on Horizon Worlds, Roblox, TikTok or Snapchat - fully optimized for each platform.
Launch & Play
Your branded game goes live. We support launch events, monitor early player feedback, and fine-tune the experience to keep engagement high.
Grow
From KPIs to ROI. We help you track performance, boost brand engagement, and turn gameplay into lasting customer relationships and measurable business impact.