Kartell by Laufen
Byten21 developed an AR portal for the Kartell by Laufen bathroom collection. The portal allows users to easily step into a virtual room and explore the collection in augmented reality. Influencers were selected to receive branded packages containing a QR code that they could use to access the portal and share videos of the collection on Instagram. This innovative approach provided a unique and engaging way for consumers to experience the new bathroom collection.