We developed an engaging AR filter for Panerai to showcase their brand during the Watch & Wonders exhibition in Geneva. The filter integrates essential elements of Panerai's new activation, including the classic yacht "Eilean," sailing, and the sea. With an animated sea background and a spinning helm that responds to head movements, the filter creates an immersive experience that makes users feel like they're sailing on a sea adventure with Eilean. The filter successfully engages customers and demonstrates the brand's value in a unique and interactive way.