Promoting Your AR Effect
Once your AR effect is complete, it is time to promote it effectively to reach a wider audience and drive engagement. Consider these strategies to give your AR effect the spotlight it deserves:
1. Customization for Each Platform
Each social media platform operates with its unique algorithms and aggregated audiences. While utilizing multiple platforms (TikTok/Snapchat/Instagram/Facebook）can amplify the reach of your special effects, it's essential to adapt your marketing approach to the unique characteristics and algorithms of each platform. For instance, if you're unveiling captivating gamification effects on TikTok, consider integrating it with a relevant hashtag challenge could be a good idea.
2. Craft Compelling Promotional Content
Create captivating visuals, videos, and engaging captions to showcase the unique features and fun parts of your AR filter. As a brand, you can also promote via QR code in the offline channels, and attach it to leaflets, magazine pages, product packaging, and so on. Encourage users to share their experiences and tag your brand to increase visibility.
3. Collaborate with Influencers
Partnering with influencers who resonate with your target audience can significantly amplify the reach of your AR filter. Their endorsement and usage of the filter can inspire their followers' participation to join the fun and generate user-generated content.
4. Utilizing Paid Ads
Collaborating with platforms to strategically promote videos utilizing your special effects or directly promoting your effects can catapult them into viral popularity. By leveraging paid ads, you can effectively amplify the reach and exposure of your effects, ensuring they capture the attention of a wider audience.
For example, Meta recently extended AR ads service to IG for Feed & Stories and FB Stories for 6 AR Ads placements total available. Advertisers can now create custom audiences from AR Ads for retargeting. Advertisers can now use app store URLs as the traffic destination. Form meta-analysis of the results found 90% confidence that campaigns combining BAU ads and AR ads outperformed BAU campaigns alone in driving awareness, with the campaigns that incorporated AR ads delivering nearly triple the boost in brand lift.
5. Contests with AR Filters
To boost audience engagement, your brand can consider gamified AR experiences. After receiving a certain score, or for the user who reaches the highest score, awards or promo codes can be given. This can significantly boost user engagement and encourage users to buy your product even more.
6. AR Mirrors
When it comes to spreading your effects, don't limit yourself to just social media platforms. By integrating AR mirrors into your brand stores, pop-up shops, or exhibitions, you can create captivating experiences that leave a lasting impact on your audience. At Byten21, we specialize in developing engaging AR effects while also offering AR mirror experience creation and implementation support.
Engaging with Users and Analyzing Results
Engaging with users who interact with your AR filter is key to building a loyal community and maximizing its impact. Here's how to foster engagement and analyze results:
1. Respond to User Interactions: Take the time to respond to user comments, shares, and mentions. Engage in conversations and show genuine interest in their experiences. This personal touch creates a positive brand impression and encourages further engagement.
2. Foster a Sense of Community: Create opportunities for users to connect and engage with one another through your AR filter. Consider hosting virtual events, collaborations, or themed campaigns that encourage users to share and bond over their filter experiences.
3. Monitor and Analyze Performance: Utilize available analytics tools to measure the performance of your AR filter. Monitor key metrics such as usage, shares, engagement, and user feedback. These insights will help you gauge the success of your filter and identify areas for improvement.
Having a plan in place when your AR filter is ready is crucial for maximizing its impact and engagement. By effectively promoting your AR filter, engaging with users, and analyzing performance, you can harness the power of social media AR effects to create extraordinary experiences throughout the consumer lifecycle: awareness, consideration, conversion, and loyalty.
To connect with your audience in a unique and meaningful way. Now, it's time to unleash your creativity, connect with your audience, and make a lasting impression through the power of AR effects!
