Create a social game filter that helps to promote the release of the DSQ2 FW23 Capsule Collection by adding enhanced interactivity and fun on TikTok and Instagram.
Users on TikTok and Instagram can create unique and entertaining content that showcases the DSQ2 FW23 Capsule Collection in a fun and engaging way. This can help to spread awareness about the collection, encourage user-generated content, and lead to increased participation, shares, and discussions surrounding the fashion release.
This game is developed using Spark AR and Effect House. It features a user-friendly game UI, along with on-brand graphics, animations, and interactive elements that capture the essence of the FW23 Pac-Man collection. The game draws inspiration from classic arcade games, requiring users to collect items from the latest apparel collection by Desquared2.