The "Bighead Jetpack" AR effect was a major success for our studio, gaining widespread attention on Instagram and Snapchat and earning numerous awards. This playful effect, featuring small characters with oversized heads, quickly became a popular trend on the platform. Our team member Mikołaj from Byten21 conducted workshops with Meta to teach other creators how to recreate this distinctive effect. In addition, our studio produced a similar branded effect for eToro's Super Bowl campaign.