To promote the newest season of the popular Netflix series 'The Witcher' on TikTok in Malaysia and allow users to use magic spells in their videos.
We helped turn 'The Witcher' effect into one of the most popular effects in Malaysia. By integrating TikTok's paid promotion and influencers into our marketing strategy, the effect's hashtag reached over 12.6 million views on TikTok.
We were able to identify the most compatible signs that the software could detect and seamlessly incorporated them with the spells and gestures featured in the Netflix series. We made sure that each effect visually matched the spells from the series.