The Witcher

Netflix

Client

TikTok

brand

Netflix

Platform

TikTok

try it

#musimmonster

About

Netflix Promotes the New Season of 'The Witcher'

AR experiences for TV series and movies are a great way to immerse users in the world of the content, making the emotional connection stronger and encouraging them to watch the piece online or in the cinema.

THE BRIEF

To promote the newest season of the popular Netflix series 'The Witcher' on TikTok in Malaysia and allow users to use magic spells in their videos.

RESULTS

We helped turn 'The Witcher' effect into one of the most popular effects in Malaysia. By integrating TikTok's paid promotion and influencers into our marketing strategy, the effect's hashtag reached over 12.6 million views on TikTok.

THE HOW

We were able to identify the most compatible signs that the software could detect and seamlessly incorporated them with the spells and gestures featured in the Netflix series. We made sure that each effect visually matched the spells from the series.

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