Italian luxury watch manufacturer, Panerai, wanted to use AR during a physical event in Hong Kong to celebrate 20 years in the market. Our task was to bring their static advertisement to life and allow everybody to experience the atmosphere of their new watch collection.
We successfully connected an offline event to the online world using an AR filter, which caused visitors to share their experiences from the pop-up store on social media.
We brought their static advertisements to life using the latest methods of AR creation and our secret tricks. Users had the chance to scan a QR code displayed in the pop-up store and share their videos and photos on Instagram.