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eToro
Client
Snap Inc.
brand
eToro
Platform
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@eToro
About

eToro's Super Bowl TV ad extension

The lens serves as an extension for a TV ad during the Super Bowl show.

THE BRIEF

eToro wanted to create an AR lens on Snapchat to extend their TV ad online. They aimed to release the lens together with their Super Bowl TV ad, but the timeline was short.

RESULTS

The AR lens we created was one-of-a-kind on Snapchat, gathering thousands of users to play with it. It was successfully released together with the Super Bowl TV ad, causing an additional boost for the ad.

THE HOW

Our main AR creator, Mikołaj, is the inventor of this type of effect with a big head, so we were able to deliver the work quickly. We used a physics engine in Lens Studio to make the movements so fun to play with.

Featured Work
TikTok
Instagram
Instagram
TikTok
Instagram
Instagram
AR Mirror
Instagram
TikTok
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