eToro wanted to create an AR lens on Snapchat to extend their TV ad online. They aimed to release the lens together with their Super Bowl TV ad, but the timeline was short.
The AR lens we created was one-of-a-kind on Snapchat, gathering thousands of users to play with it. It was successfully released together with the Super Bowl TV ad, causing an additional boost for the ad.
Our main AR creator, Mikołaj, is the inventor of this type of effect with a big head, so we were able to deliver the work quickly. We used a physics engine in Lens Studio to make the movements so fun to play with.