Emigracja XD

Canal+

Client

Canal+

brand

Emigracja XD

Platform

TikTok

Instagram

try it

#emigracjaxd

About

The New Canal+ Series AR Campaign

Matching the AR effect with other promotional materials is very important to maintain consistency. That's why we took care to ensure that even the German highway was accurately represented.

THE BRIEF

To expand the reach of the new Canal+ series 'Emigracja XD' on Instagram and TikTok by utilising an augmented reality experience.

RESULTS

We helped increase the visibility and interactivity of the series, attracting over 4M+ views and over 21k thousand uses of effects in the first two weeks.

THE HOW

We created a 3D camper complete with all its animations and a scene designed to match the style and marketing materials of the series. The effect was developed on Spark AR and identically recreated on Effect House, allowing the brand to use the same AR effect on Instagram and TikTok.

‍

Gallery